This article explores the transformative role of artificial intelligence in India’s online marketplaces. As e-commerce continues to expand rapidly across urban and rural areas, AI has shifted from experimental use to a core component of how platforms operate, compete, and serve users. It outlines how AI is being used to personalize customer journeys — from product recommendations b... https://www.perfomigo.com/blog/how-artificial-intelligence-is-reshaping-india-online-marketplaces/